“I have no interest in sports, but this was not a sports speech. I have been watching and grading speeches for 30 years and this was one of the most poignant human interest and motivational speeches I have ever heard."
Patricia Fripp, Past President National Speakers Association and Inductee into the National Speakers Hall of Fame

"Your "conversational" manner of delivering the message on What Makes the Great Ones Great, and being able to weave that message into every day activities was truly inspiring for all in attendance. There is no question as I listened to you and watched the audience that you were engaged with them and the qualities you spoke of were from life's lessons we could all benefit from."
President, Harrison Finance Company

"I have attended many branding sessions, but your presentation was absolutely the best at getting straight to the issue and providing tools an attendee can easily implement on their own."
EVP & COO, The LSCU Service Corporation

"Drawing a comparison between sports and the title insurance business may be a stretch until he starts speaking on characteristics such as integrity, preparedness, relationships, teamwork, goal setting, and desire, to name a few. Our management group was captivated and blown away by his stories and parallels of the sports world and life. It did exactly what I wanted - it made everyone pause and think about what they are doing as leaders and the way they are doing it."
President, AmeriTitle

"He may be a sports writer, but he should be a speech writer. Don Yaeger is as polished with the spoken word as he is with the written. His speeches transcend age and gender. School kids and Fortune 500 executives will learn similar lessons about life, told in poignant and humorous anecdotes from Don's personal experiences."
Target Companies

“The quality of message of his speech was powerful. Don has a particular set of skills that can be geared towards any audience that is looking to improve sales, looking for inspiration, searching for keys to greatness, or simply to be entertained through a wealth of powerful stories. He is a master story teller who captivated our audience."
Assistant Vice President
Enterprise Fleet Management

"Your stories were meaningful, insightful, emotional and on target. Your commentary really hit home with our sales professionals, particularly in today's very challenging business environment."
President, Residential Elevators, Inc.

"The bottom line: you were fantastic. Your stories were moving and relevant, even at a conference where people tend to expect a focus on medicine and clinical issues."
Executive Vice President
New Jersey Academy of Family Physicians


Best-Selling Author, Leadership Speaker, Former Sports Illustrated Editor, CEO of Sports PR firm and Cancer Survivor


As an award-winning keynote speaker, business leadership coach, a seven-time New York Times Best-selling author and longtime Associate Editor for Sports Illustrated, Don Yaeger has fashioned a career as one of America’s most provocative thought leaders. As a speaker, he has worked with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story.

He is primarily sought to discuss lessons on achieving greatness, learned from first-hand experiences with some of the greatest sports legends in the world. Additionally, Don has been retained by companies and organizations to coach their leaders, management teams and employees on building a culture of greatness by looking at Great Teams in sports and discerning the business lessons we can learn from them. Throughout his writing career, Don has developed a reputation as a world-class storyteller and has been invited as a guest to every major talk show – from Oprah to Nightline, from CNN to Good Morning America.

Yaeger began his career as a reporter for the San Antonio Light where he rose through the ranks to pen investigative features for the daily. He later moved on to the Dallas Morning News. Following his stint in Dallas, Yaeger worked as a political editor for the Florida Times-Union.



Tallahassee, FL



After four years, he decided to dedicate himself to the pursuit of writing books. Yaeger’s first book, Undue Process: The NCAA’s Injustice For All, was published in 1990. In the 22 years since, he has penned 23 more books, including seven New York Times Best-sellers.









Don is highly sought after to deliver his most popular keynote presentation on the Sixteen Consistent Characteristics of Greatness he has encountered while working with the greatest champions of the last 25 years. He has shared those stories with Fortune 500 companies, National and State Associations and organizations just like yours.

In an hour-long keynote Don will talk about four of these characteristics based on your goals and objectives for your meeting:

1. It's Personal - They hate to lose more than they love to win.
2. Rubbing Elbows -They understand the value of association.
3. Believe - They have faith in a higher power.

4. Contagious Enthusiam - They are positive thinkers... They are enthusiastic... and that enthusiasm rubs off.
5. Hope for the Best, But... - They prepare for all possibilities before they step on the field.
6. What Off-Season? - They are always working towards the next game...
7. The goal is what's ahead, and there's always something ahead - Visualize Victory. They see victory before the game begins.
8. Inner Fire - They use adversity as fuel.
9. Ice In Their Veins - They are risk-takers and don't fear making a mistake.
10. When All Else Fails - They know how - and when - to adjust their game plan.
11. Ultimate Teammate - They will assume whatever role is necessary for the team to win.
12. Not Just About the Benjamins - They don't play just for the money.
13. Do Unto Others - They know character is defined by how they treat those who cannot help them.
14. When No One Is Watching - They are comfortable in the mirror... they live their life with integrity.
15. When Everyone Is Watching - They embrace the idea of being a role model.
16. Records Are Made to Be Broken - They know their legacy isn't what they did on the field. They are well-rounded.